Applying the Extended Technology Acceptance Model to Explore Taiwan’s Generation Z’s Behavioral Intentions toward Using Electric Motorcycles

نویسندگان

چکیده

With increasing global warming, environmental protection and green energy have become hotly discussed issues recently. Countries proposed a net-zero carbon emission path, among which low-carbon transportation has been listed as the primary goal of each country. In Taiwan, highest density motorcycles in Asia, electric are an environmentally friendly mobility solution that enjoys greater advantages for development because their eco-friendly energy-saving nature context protection, conservation, reduction, sharing economies. This study applies technology acceptance model incorporates concerns, value propositions, government policies variables to explore behavioral intentions Taiwan’s Generation Z toward using motorcycles. A total 391 questionnaires were collected, correlation between was analyzed partial least squares structural equation modeling (PLS-SEM). The revealed that: (1) consumers’ perceived usefulness ease use positively influence attitudes motorcycles; (2) concerns do not (3) motorcycles, above findings will theoretical practical implications terms academic reference motorcycle industry.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2023

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su15043787